Star Little

Marketing, operations & ​strategy - your partner in ​growth

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About

Hello there! I'm Star Little, an entrepreneur, marketer, and seasoned freelancer here to elevate your business. I ​created this page to showcase some of the work I've created for myself and for clients.


I have a passion for real estate and a lot of my experience has been in the real estate industry. Since 2008, I've ​worked in all aspects of real estate from building a leasing team and property management business to ​investment sales, and real estate development.


But that's not all – I'm also the proud owner of Little's Ice Cream & Water Ice, a thriving neighborhood hot-spot. ​Our first location opened in 2021 and has expanded to include a mobile trailer, three seasonal pool cafes, and a ​year-round coffee and ice cream shop. My journey as an entrepreneur owner has been both exciting and ​rewarding.


My work is a blend of grit and creativity, honed through collaborating with businesses at the start of their growth ​journey. I've mastered not just "swinging the hammer" when it comes to website creation and marketing ​campaigns, but also the art of crafting a compelling message that resonates with customers. From optimizing ​operations to shaping an overarching marketing strategy, I've navigated these challenges with ingenuity, often ​working within tight budget constraints.


Being a successful small business owner demands either being a jack-of-all-trades or a strong support system – ​and I've been both. Now, as your strategic freelance partner, I bring my wealth of experience to help your ​business thrive. By engaging my services, you'll benefit from a dedicated professional without the commitment of ​a full-time employee, all tailored to fit within a budget you can afford. Let's grow together!


My Work

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Featured Project:

Little’s Ice Cream & Water Ice

Brand Identity

Operations

Marketing

Design

Me​nu Design

POS Set-Up

Social Me​dia

Background

The unique opportunity to purchase a property with an existing business came up and ​I saw this as an opportunity to continue a community tradition while utilizing my ​business acumen to create a fun, cash-flowing business.

Solutions

Modernized branding, updated POS systems and employee training, expanding ​vendor relationships, collaborating with community groups - it is what led us to ​exponential growth over a three year period.

Before & After

Little’s Coffee at Montgomery Mall

Featured Project:

Equinox Management & Construction

Leasing

Property Management​

Project Management

Sales

Staff Train​ing & HR

We​bsite

Marke​ting

Background

Equinox MC is a fully integrated real estate development, property management, general ​contracting and property maintenance company. Equinox has developed over 300,000 square ​feet of residential rental property and has provided management services for over 1000 beds of ​student housing at University campuses and over 20 commercial tenants in over 120,000 ​square feet of retail space. Equinox provides General Contracting services for an additional ​30,000 square feet of projects in Philadelphia. Equinox is committed to sustainability in the built ​environment and specializes in urban infill development.

Solutions

Since 2008, I have been a part of the Equinox team and have worn several hats. What I most enjoy ​is working on part of the development team on new projects. From building concept, to market ​positioning, branding, marketing, lease-up - launching a new building is like starting a new business ​each time.

Sample Virtual Tour Presentation that was quickly developed and implemented to accommodate restrictions at the onset of COVID-19. ​We were one of the first multi-family properties to put together a solution to take advantage of stay-at-home orders during a ​traditionally high volume leasing period. During this time, we were able to maintain 100% occupancy and comparable lease-up ​projections.

Featured Project:

Clubhouse 54

Logo

Website

Marketi​ng

Interior ​Design

Background

Clubhouse 54 is an exclusive, indoor golf studio. As a start-up from the ground up, ​Clubhouse 54 needed everything from a logo and website, to operational tools such as ​online scheduling, to a robust marketing plan to build a membership.

Solution

Clubhouse 54 has a strong membership base that utilizes online scheduling as a key ​tool in managing day-to-day operations. We continue to market special events and ​the Clubhouse 54 Golf Podcast to establish Clubhouse 54 has a hub of education and ​learning for golf in our region.

Other Works

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  1. Brand Guidebook
  2. Convention Booth Design
  3. Instructional & Directional ​Signage Design
  4. Marketing Campaign Concept
  5. Podcast Production

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Consulting Services

Freelance consulting services available

Brand Strategy →​

Social Media

Operations & Systems ​

Podcast Production ​ →

Website Development

Integrated Marketing

Star Little

star.bocasan@gmail.com

www.starandphilly.com

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Let’s grow ​together

Work with me