About
Hello there! I'm Star Little, an entrepreneur, marketer, and seasoned freelancer here to elevate your business. I created this page to showcase some of the work I've created for myself and for clients.
I have a passion for real estate and a lot of my experience has been in the real estate industry. Since 2008, I've worked in all aspects of real estate from building a leasing team and property management business to investment sales, and real estate development.
But that's not all – I'm also the proud owner of Little's Ice Cream & Water Ice, a thriving neighborhood hot-spot. Our first location opened in 2021 and has expanded to include a mobile trailer, three seasonal pool cafes, and a year-round coffee and ice cream shop. My journey as an entrepreneur owner has been both exciting and rewarding.
My work is a blend of grit and creativity, honed through collaborating with businesses at the start of their growth journey. I've mastered not just "swinging the hammer" when it comes to website creation and marketing campaigns, but also the art of crafting a compelling message that resonates with customers. From optimizing operations to shaping an overarching marketing strategy, I've navigated these challenges with ingenuity, often working within tight budget constraints.
Being a successful small business owner demands either being a jack-of-all-trades or a strong support system – and I've been both. Now, as your strategic freelance partner, I bring my wealth of experience to help your business thrive. By engaging my services, you'll benefit from a dedicated professional without the commitment of a full-time employee, all tailored to fit within a budget you can afford. Let's grow together!
My Work
Featured Project:
Little’s Ice Cream & Water Ice
Brand Identity
Operations
Marketing
Design
Menu Design
POS Set-Up
Social Media
Background
The unique opportunity to purchase a property with an existing business came up and I saw this as an opportunity to continue a community tradition while utilizing my business acumen to create a fun, cash-flowing business.
Solutions
Modernized branding, updated POS systems and employee training, expanding vendor relationships, collaborating with community groups - it is what led us to exponential growth over a three year period.
Before & After
Little’s Coffee at Montgomery Mall
Featured Project:
Equinox Management & Construction
Leasing
Property Management
Project Management
Sales
Staff Training & HR
Website
Marketing
Background
Equinox MC is a fully integrated real estate development, property management, general contracting and property maintenance company. Equinox has developed over 300,000 square feet of residential rental property and has provided management services for over 1000 beds of student housing at University campuses and over 20 commercial tenants in over 120,000 square feet of retail space. Equinox provides General Contracting services for an additional 30,000 square feet of projects in Philadelphia. Equinox is committed to sustainability in the built environment and specializes in urban infill development.
Solutions
Since 2008, I have been a part of the Equinox team and have worn several hats. What I most enjoy is working on part of the development team on new projects. From building concept, to market positioning, branding, marketing, lease-up - launching a new building is like starting a new business each time.
Sample Virtual Tour Presentation that was quickly developed and implemented to accommodate restrictions at the onset of COVID-19. We were one of the first multi-family properties to put together a solution to take advantage of stay-at-home orders during a traditionally high volume leasing period. During this time, we were able to maintain 100% occupancy and comparable lease-up projections.
Featured Project:
Clubhouse 54
Logo
Website
Marketing
Interior Design
Background
Clubhouse 54 is an exclusive, indoor golf studio. As a start-up from the ground up, Clubhouse 54 needed everything from a logo and website, to operational tools such as online scheduling, to a robust marketing plan to build a membership.
Solution
Clubhouse 54 has a strong membership base that utilizes online scheduling as a key tool in managing day-to-day operations. We continue to market special events and the Clubhouse 54 Golf Podcast to establish Clubhouse 54 has a hub of education and learning for golf in our region.
Other Works
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Consulting Services
Freelance consulting services available
Brand Strategy →
Social Media →
Operations & Systems →
Podcast Production →
Website Development →
Integrated Marketing →